Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

September 10 2014

Social media influence is a fallacy

"If people are ready to adopt a product, message or trend, then just about anybody can start one, but if the conditions aren’t right, then no one can.
Indeed, most of what we should call real influence is much more accidental and principally involves easily influenced people influencing other easily influenced people, without either party being particularly cognisant of the influence.”

September 08 2014

How to build an audience in the digital world

Each media outlet only sees who’s clicking on its articles, never a full picture of a user’s behavior. And even if an outlet can afford the sort of analytics that allow those users to be grouped into valuable target-advertising segments, such data will never reveal motivations. Which is why it’s perhaps worth asking those people directly—the loyalists who are already in the audience—what they’re interested in seeing more of. Then combine that information with data on what they actually click. - See more at: http://www.cjr.org/review/how_to_build_an_audience.php?page=all#sthash.dRBoIRK6.dpuf

September 05 2014

Three National Theatres on how theatre is changing in a digital age

"The spectacular success of NT Live (to date an audience of 2 million people have enjoyed broadcasts in over 700 cinemas across 25 countries) has led to a broader audience engagement with the NT in general, and a stronger demand for other online content. ‘Because people who aren’t physically here can still see the bread and butter of what we create, that increases the traffic on all the other channels. They want to listen to a podcast where Alan Bennett talks about his latest play, for example, because they’ve seen it. All of a sudden, the ancilliary content shoots up in value.’"

September 04 2014

September 01 2014

3549 bf3f 500

A wall after my own heart

August 28 2014

August 27 2014

Silicon Allee: Berlin Tech Starts Booming

"Martin Varsavsky generalizes that “funding is more complicated in Berlin because Germans have a natural aversion to risk, which in turn makes it hard for their financial system to find a good way to consistently finance failures.” This has led many to discuss the importance of international VCs to participate in finances within Berlin. Unfortunately for Varsavsky and others, Berlin-based tech companies have actually seen a 6% decrease in international investor deal participation from the same four quarters a year ago. What many international investors may be waiting for is a large exit."

August 26 2014

How Fast Food Chains Pick Their Next Location

"Starbucks global market planning manager Patrick O’Hagan for instance, told conference attendees that Starbucks uses an in-house mapping and business intelligence platform called Atlas to determine where to open new locations.

Atlas is used worldwide; for opening new branches in China for instance, O’Hagan’s team uses the platform to have local partners evaluate nearby retail clusters, public transportation stops, and neighborhood demographics. In an example he showed in Nanjing, Starbucks’ local representative used the platform to find a store location which had high potential foot traffic from several office buildings under construction—and then created a workflow which handled the permit and legal process for the new Starbucks’s opening”

5391 79f9 500

Credit Suisse Global Wealth Report 2013

Credit Suisse 2013 World Wealth Report

To determine how global wealth is distributed across households and individuals – rather than regions or countries – we combine our data on the level of household wealth across countries with information on the pattern of wealth distribution within countries.

Our estimates for mid-2013 indicate that once debts have been subtracted, an adult requires just USD 4,000 in assets to be in the wealthiest half of world citizens.

However, a person needs at least USD 75,000 to be a member of the top 10% of global wealth holders, and USD 753,000 to belong to the top 1% 

Ethical Issues in Neuromarketing

"Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales, there has been an increasing public aversion and protest against it. These protests can be exemplified by the reactions observed lately in Baylor School of Medicine and Emory University in the United States. The most recent attempt to stop ongoing neuromarketing research in France is also remarkable. The pertaining ethical issues have been continuously attracting much attention, especially since the number of neuromarketing companies has exceeded 300 world-wide. This paper begins with a brief introduction to the field of neurotechnology by presenting its current capabilities and limitations. Then, it will focus on the ethical issues and debates most related with the recent applications of this technology. The French Parliament’s revision of rules on bioethics in 2004 has an exemplary role in our discussion. The proposal by Murphy et al. (2008) has attracted attention to the necessity of ethical codes structuring this field. A code has recently been declared by the Neuromarketing Science and Business Association.

In this paper, it is argued that these technologies should be sufficiently discussed in public spheres and its use on humans should be fully carried out according to the ethical principles and legal regulations designed in line with human rights and human dignity. There is an urgent need in the interdisciplinary scientific bodies like ethics committees monitoring the research regarding the scientific and ethical values of nonmaleficence, beneficence, autonomy, confidentiality, right to privacy and protection of vulnerable groups.”

WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

"In the UK, WPP said there is "continuing strong growth" in media investment management, with "growth accelerating" in the direct, digital and interactive, public relations and public affairs and specialist communications agencies."

5396 e233 500

Insurance allays China's food scares

Wild East:

Where other markets have developed a system based on barcodes - which record details of farm of origin, storage and shipment - the high cost of implementing this across China’s scattered supply chain of small farms has limited its uptake.

And the fragmented nature of this chain means that even when a manufacturer thinks it is in control of the situation, there is still scope for error, if, for example, a supplier decides to top up its harvest with the help of an unaudited neighbour. 

"When supply chains are so large, you can’t always prevent a supplier buying from someone else if someone else has a cheaper price," according to a former industry executive. "It’s a matter of one guy doing things wrong and the product is contaminated."

August 24 2014

image

August 21 2014

0274 1253 500

incidentalcomics:

The Shape of Ideas

6621 0bc5 500

Most torrented movies by state

August 19 2014

Giving a shit does not require capital, simply attention and humility and diligence. Giving a shit is the best feeling you can imbue craft with. Giving a shit in book design manifests in many ways, but it manifests perhaps most in the margins.
Let’s talk about margins — The Message — Medium

Google has one essential test when it thinks about buying a company - Quartz

Move over banks:

More and more, acquisition decisions in technology companies are made without advice from banks: 69% of technology acquisitions worth over $100 million this year were done without an investment bank, compared to 27% a decade ago. Apple’s buyout of Beats, and Facebook’s of Oculus were completed without the traditional advisors.

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.