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August 26 2014

How Fast Food Chains Pick Their Next Location

"Starbucks global market planning manager Patrick O’Hagan for instance, told conference attendees that Starbucks uses an in-house mapping and business intelligence platform called Atlas to determine where to open new locations.

Atlas is used worldwide; for opening new branches in China for instance, O’Hagan’s team uses the platform to have local partners evaluate nearby retail clusters, public transportation stops, and neighborhood demographics. In an example he showed in Nanjing, Starbucks’ local representative used the platform to find a store location which had high potential foot traffic from several office buildings under construction—and then created a workflow which handled the permit and legal process for the new Starbucks’s opening”

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Credit Suisse Global Wealth Report 2013

Credit Suisse 2013 World Wealth Report

To determine how global wealth is distributed across households and individuals – rather than regions or countries – we combine our data on the level of household wealth across countries with information on the pattern of wealth distribution within countries.

Our estimates for mid-2013 indicate that once debts have been subtracted, an adult requires just USD 4,000 in assets to be in the wealthiest half of world citizens.

However, a person needs at least USD 75,000 to be a member of the top 10% of global wealth holders, and USD 753,000 to belong to the top 1% 

Ethical Issues in Neuromarketing

"Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales, there has been an increasing public aversion and protest against it. These protests can be exemplified by the reactions observed lately in Baylor School of Medicine and Emory University in the United States. The most recent attempt to stop ongoing neuromarketing research in France is also remarkable. The pertaining ethical issues have been continuously attracting much attention, especially since the number of neuromarketing companies has exceeded 300 world-wide. This paper begins with a brief introduction to the field of neurotechnology by presenting its current capabilities and limitations. Then, it will focus on the ethical issues and debates most related with the recent applications of this technology. The French Parliament’s revision of rules on bioethics in 2004 has an exemplary role in our discussion. The proposal by Murphy et al. (2008) has attracted attention to the necessity of ethical codes structuring this field. A code has recently been declared by the Neuromarketing Science and Business Association.

In this paper, it is argued that these technologies should be sufficiently discussed in public spheres and its use on humans should be fully carried out according to the ethical principles and legal regulations designed in line with human rights and human dignity. There is an urgent need in the interdisciplinary scientific bodies like ethics committees monitoring the research regarding the scientific and ethical values of nonmaleficence, beneficence, autonomy, confidentiality, right to privacy and protection of vulnerable groups.”

WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

"In the UK, WPP said there is "continuing strong growth" in media investment management, with "growth accelerating" in the direct, digital and interactive, public relations and public affairs and specialist communications agencies."

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Insurance allays China's food scares

Wild East:

Where other markets have developed a system based on barcodes - which record details of farm of origin, storage and shipment - the high cost of implementing this across China’s scattered supply chain of small farms has limited its uptake.

And the fragmented nature of this chain means that even when a manufacturer thinks it is in control of the situation, there is still scope for error, if, for example, a supplier decides to top up its harvest with the help of an unaudited neighbour. 

"When supply chains are so large, you can’t always prevent a supplier buying from someone else if someone else has a cheaper price," according to a former industry executive. "It’s a matter of one guy doing things wrong and the product is contaminated."

August 24 2014

August 21 2014

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The Shape of Ideas

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Most torrented movies by state

August 19 2014

Giving a shit does not require capital, simply attention and humility and diligence. Giving a shit is the best feeling you can imbue craft with. Giving a shit in book design manifests in many ways, but it manifests perhaps most in the margins.
Let’s talk about margins — The Message — Medium

Google has one essential test when it thinks about buying a company - Quartz

Move over banks:

More and more, acquisition decisions in technology companies are made without advice from banks: 69% of technology acquisitions worth over $100 million this year were done without an investment bank, compared to 27% a decade ago. Apple’s buyout of Beats, and Facebook’s of Oculus were completed without the traditional advisors.

August 12 2014

How To Lead With Tough Love

This sounds a lot like me. Now realised that I might be quite mean to people in my relentless pursuit of obsessive interest areas:

“I can’t just hand them the playbook and say, ‘Here are the five things that you need to do every day,’ says Leary. “More often than not, I give them a set of problems and I tell them, ‘Here is the direction that we want to go in,’ whether that’s a particular goal, a date, or a metric. I say, ‘I want you to go figure it out.’”

Criminal syndicates are different; they think of innovation as an organizational imperative. A drug smuggler who finds a new way across a border knows that customs agents will eventually discover the innovation, so he needs to always think of new ways. The Sinaloa Cartel was the first to design and construct a tunnel under the U.S.-Mexico border. The cartel also managed to have family members hired as border agents, and even used a catapult to counter a high-tech fence in Arizona. The yakuza benefit from highly diversified revenue streams, which they’ve systematically grown from traditional gambling and prostitution rackets to modern construction and transportation businesses. Where there is a threat or an opportunity, criminal syndicates improvise.
3 Business Lessons From The Sinaloa Drug Cartel

August 11 2014

How Technology is Changing the World (P&G Edition)

Amen to this. Advertising is just a way of differentiating parity products. Very few people have actually gone about making products better from the get-go, it’s always been about putting up barriers in order to maintain your market position:

"One of the more interesting – and telling – factoids about the consumer packaged goods (CPG) market is that there are no product managers; rather, there is a very similar position called a “brand manager.” The nomenclature is no accident: while tech products have traditionally differentiated themselves by their product attributes, the distinguishing feature of your typical consumer product is its branding and positioning."

When you are depressed, you are not just depressed, you feel guilty about being depressed too, so you’re doubly screwed.
Against happiness: Why we need a philosophy of failure
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A little tour of the Wellcome Collection, always interesting

August 10 2014

Ozorian sunset

August 06 2014

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"All models are essentially wrong, but they are useful"(via Four Types of CMOs )

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