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October 12 2017

The way strangers meet via dating websites is changing society in unexpected ways, say researchers

“For more than 50 years, researchers have studied the nature of the networks that link people to each other. These social networks turn out to have a peculiar property. 

One obvious type of network links each node with its nearest neighbors, in a pattern like a chess board or chicken wire. Another obvious kind of network links nodes at random. But real social networks are not like either of these. Instead, people are strongly connected to a relatively small group of neighbors and loosely connected to much more distant people.T

hese loose connections turn out to be extremely important. “Those weak ties serve as bridges between our group of close friends and other clustered groups, allowing us to connect to the global community,” say Josue Ortega at the University of Essex in the U.K. and Philipp Hergovich at the University of Vienna in Austria.“ 

October 10 2017

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“Users don’t care about how technologically advanced your product is, they care about how much benefit they’ll receive from it. Rather than just highlighting the features of your product, like “we’ve got a patent on this and that,” you should point out the benefits, like the fact that “your dog will be safe and you can have peace of mind.” This is the kind of language that a user can appreciate.”

5 Product Design Tips: Making Your App Sticky From the Start

October 09 2017

How Facebook ads helped elect Trump

I’m not in advertising anymore, so I shouldn’t care about ads, but it’ll always be striking to me that most brands can’t muster this level of sophistication in their media buying. Emphasis mine. 

“So now Facebook lets you get to…15 people in the Florida Panhandle that I would never buy a TV commercial for,“ says Parscale.  And people anywhere could be targeted with the messages they cared about. "Infrastructure…so I started making ads that showed the bridge crumbling…that’s micro targeting…I can find the 1,500 people in one town that care about infrastructure. Now, that might be a voter that normally votes Democrat,” he says. Parscale says the campaign would average 50-60,000 different ad versions every day, some days peaking at 100,000 separate iterations – changing design, colors, backgrounds and words – all in an effort to refine ads and engage users.” 

How Facebook ads helped elect Trump

October 05 2017

Unblocked: A Guide To Making Things People Love (Part 1)

This entire paragraph is very relatable, and kind of how I thought of my entire life before I went to college: 

You are a scientist running experiments. Stop thinking about yourself as a businessman or product guy/gal or designer or whatever you think of yourself as. You are a scientist. Your essential methodology is the scientific method: Hypothesize. Build. Learn. Iterate. Repeat. This is curiosity, manifest.Every single person in your company should feel that they are traversing an upward spiral of effectiveness in which everything they build–whether the immediate outcome is positive or negative–is a success because it will yield the smartest possible next move.You are all scientists and your creed is: If we don’t learn, we die. If we learn, we thrive and others benefit.”

October 02 2017

September 28 2017

AI told Coca-Cola to make Cherry Sprite. So it did

“For years, Coca-Cola has invested in AI technology in hopes it would give the company a better idea of what its customers want. It’s currently exploring an AI-powered virtual assistant—think Apple’s Siri and Google’s Alexa—to interact with people at certain vending machines, according to Forbes. In the case of Cherry Sprite, a high-tech vending machine wound up convincing executives to make an entirely new product.

During an April 2017 call with investors, CEO James Quincey said the company was using self-serve vending machines to track which combinations were most popular. If any stood out, the people at Coke would consider its market potential. The “Freestyle” machines allow people to mix-and-match flavors to create more than 150 sparkling and still beverages. 

The company says there are more than 40,000 Freestyle units in the US, together serving 14 million drinks each day. “As a consequence, during the quarter we began bottling Sprite Cherry and Sprite Cherry Zero as the first national launch of new beverages in response to their popularity,” Quincey said.”

September 27 2017

“You will be able to walk down the aisle of a shopping mall or scan a window in a store, and the device will record and note whichever products grabbed your attention. You could program it to prompt you at the time or to store the information, with appropriate tags, for future reference, perhaps combined with a web search for appropriate coupons.
If you’re not interested, the store probably will be. Your shopping cart will use GPS to track your moves through the store, including which aisles you visit most often. Or they can track you by video and smart cameras, using face recognition technology to aggregate data across your different store visits. Stores have even started to use cameras on test subjects to track shoppers’ retinas, to see how and when they notice products, or to lock on to cell phone signals and track and analyze shoppers’ movements. When you enter the store, they will promise you a discount, but only if you run your card through the cart and identify yourself. Many will grab the discount, just as they participate in frequent-shopper programs, even though it means the food company knows what they are buying. “They’d rather have the lower prices than the privacy—as indeed would I.”

Average Is Over by Tyler Cowen

September 26 2017

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Pocket guide to Y Combinator advice

September 25 2017

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Bonobo

September 22 2017

The power of payback periods in online advertising - Inside Intercom

Good post on how marketers at startups can evaluate two similar-looking campaigns based on more than just CAC and LTV. 

Brings home the notion that it’s good to collect cash up front in order to re-invest in other paid advertising, though doesn’t mention 

  • Tthe diminishing returns for paid ads, and the fact that you need a really clever marketing team to re-invest that money accordingly 
  • The fact that one campaign delivers more customers, which can be valuable if you’re looking for word of mouth effect 

As someone once said, “there are no solutions, only trade-offs”.

September 21 2017

These Young German Voters Explain Why Angela Merkel Is On Course For A Fourth Term As Chancellor

I love Angela Merkel’s way of working: 

“During our meetings, most other leaders prefer to have high-level political debates,” a senior European government official said. “Merkel focuses discussions on technical conclusions and goals. She will sit there with her pen in hand, remove a sentence, change a paragraph, add or remove words.”

The same official describes Merkel’s way of operating: “Merkel is a phenomenon. First, she breaks every big problem down into small parts. In this way she gets round some issues, and pushes others well into the future. It’s like an algorithm.

“Second, she turns everything into a process. She leads like a teacher: She hands out tasks, everyone has a place, and she knows everyone’s role. Once you’re in her process, it’s done. Third, she never loses her cool.“

Another senior European diplomat said: “Merkel knows every dossier, in detail. She is the only leader at international meetings [e.g. G7, G20, NATO summits, European Councils] who could write a communique all by herself. She can change the words in a document because she understands the subtlety of their meaning.”

September 19 2017

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September 18 2017

September 17 2017

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